On Fridays, I go to a physiotherapy clinic for shock wave therapy. I always have to explain to people that it’s not ELECTROSHOCK therapy—it’s a jackhammer-like treatment that pounds your skin so deeply that calcium embedded in your tendons disintegrates. Or so they say. I’m not sure how exactly it works, and I tried to look it up on the internet but it basically defines shock wave therapy as the thing that it is, to wit: “Extracorporeal shock wave therapy (ESWT) is a non-invasive treatment that involves delivery of shock waves to injured soft tissue” (Mayo Clinic). None of this is enlightening in any way, but it does help to differentiate it from having high voltage electricity pass through your brain. And here’s a slight tangent—at the physiotherapy clinic that I go to regularly, they insist on calling me Susan, no matter how many times I correct them. And the other thing is that in every room, there’s a three-shelf trolley on wheels with different kinds of equipment on each shelf. On the bottom shelf of every trolley is a sticker that says BOTTOM SHELF, and I’m pretty sure the people at the Mayo Clinic are responsible for that one as well. But my question is “Why label it?!” Is there the slightest chance that if the sticker is removed, someone is going to flip the trolley upside down and send all of the equipment flying around the clinic? The wheels would be ON TOP, THUS DEFEATING THE PURPOSE OF A WHEELED TROLLEY. And if you know me at all, you know that the real problem here is that I’m desperate to find out if the other shelves are similarly labelled, like does the middle shelf have a sticker that says MIDDLE or does the top shelf say TOP? Except the top two shelves ALWAYS have things on them. Every week, I keep hoping that the physiotherapist will suddenly exclaim, “Oh Susan, the pizza has just arrived so I need to step out!” and then I can take a peek for myself. But SHE NEVER LEAVES.
Anyway, on the way to physiotherapy, I drive by a business that has a very large sign out front, and the sign regularly says some very strange things. A few weeks ago, I did a double-take because it proclaimed, “Never interrupt your enemy when he is making a mistake.” Apparently, Napoleon said that, according to Google, which I doubt because Napoleon didn’t speak English. But still, it’s a strange thing to put on a sign. And then on Friday, I drove by and the sign read, “Private Sign: Do Not Read”. And while both sentiments are weird, the most bizarre thing about the whole situation is that the business in question is a VETERINARY CLINIC. And all I can think is what kind of f*cking veterinarian believes either of these things will draw in new customers? I could see if the sign read “Dogs and Cats Welcome” or even “Our Bark Is Worse Than Our Bite”, but suggesting that the people inside the clinic are enemies and are each hoping that the other will make a mistake, potentially on YOUR SICK ANIMAL? That’s the craziest thing I’ve seen in a while. I googled Funny Quotes For Veterinarians and found a bunch from a variety of different Animal Hospitals, and here are ten of the best ones:
1) What Do You Feed An Invisible Cat? Evaporated Milk
2) What Does A Lazy Dog Chase? Parked Cars
3) What Do Cats Do In A Fight? They Hiss And Make Up
4) What Do You Call A Pile Of Cats? A Meowtain
5) What Do You Call A Dog Magician? A Labracadabrador
6) We Like Big Mutts And We Cannot Lie
7) Why Can’t Dalmations Hide? Because They’re Always Spotted (that one’s for you, Chris)
8) Your Pets Will Love Us, We Shih Tzu Not!
9) Your Doggone Cute, I’m Not Kitten
10) Happy Mardi Gras, Show Us Your Kitties
See? It’s not hard to come up with funny sayings to put on signs that will entice people to bring their pets to you rather than terrify them. Although, to be perfectly honest, the only sign I ever want to see outside anything is this one:

In other news, last week at work, a guy came up to the counter to pay for some random computer game:
Guy: Cocaine is amazing.
Me: What?
Guy: Cocaine. It’s the best. Yummy yummy cocaine.
Me: Did you want to buy this game?
Guy: Yes. Cocaine is awesome. Did I tell you that already?
Me: Sigh. That’ll be $13.56. Have a good day.
Guy: Oh, I will.
Cocaine. Because why the hell not?
In other, other news, the book launch for my new book At The End Of It All was yesterday afternoon. Whenever I have an event, I always worry that no one will come, but people always do, and yesterday was no exception. A huge thank you to the many people who attended in support of me and my writing–it was a blast!


Congratulations on your successful book launch! May it continue until the next one!
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Thank you!
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Don’t know why I’m trying again – this is the 2nd week in a row that my comments have disappeared. Wherever are they going to? And why is WordPress making me log in and THEN vanishing my comments?
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OK – this is the 2nd week in a row that I’ve commented and it vanishes. WordPress makes me log in and promises to post my comment, but it never shows up. I see other comments appear but never mine (sob).
Congratulations on your successful book launch! May it continue until the next one!
Barbara Mullenix
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I found your comment—this stupid new jetpack app is making me crazy!
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I really enjoyed reading your blog post! It’s interesting to learn about shock wave therapy and the label on the trolley in the physiotherapy clinic. Regarding the strange sign outside the veterinary clinic, I completely agree with you that it’s a bizarre marketing tactic. My question is, why do you think they put up such strange and inappropriate messages for a business that caters to sick animals?
mr w
primarytinting.net
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Good question–it certainly doesn’t draw me in, and I feel like most people would be more concerned than encouraged to take their pets to a place like that!
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The shock wave therapy is called Faradism in England – named after Nicholas Faraday, an English scientist. It’s actually quite pleasant in a weird (inspiring for writers of the weird) way 🙂
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Yes, I find it soothing but later I feel a little bruised!
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Good luck with the book – with the sign and Mr Cocaine it sounds like your world is as crazy as everywhere else lol
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Honestly, that cocaine guy was unreal. And he was the most unlikely person–about 60, tiny with a little round face–and grinning ear to ear!
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I bet he was grinning lol
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He sure was!
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The Dalmatian joke made me laugh, especially with a Dalmatian next to me right now. There’s a storage company I pass by sometimes that has the same sort of weird sayings on its sign but it makes sense for a storage company. They store everything so non sequiturs fit in there. But let’s focus on what matters, and it’s not cocaine, or even bottom shelves. You not only had an event for The End Of It All but you had a book cake. Libraries used to celebrate April 1st with an Edible Books Festival. It’s nice to see that back and a cake for your book is truly top drawer.
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Ken made the cake himself–he’s so awesome. We didn’t have a tiny crow so he painted a chickadee with black Sharpie, lol! And I just had to include the Dalmatian joke for you–it was too funny!
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First of all, I am jealous that you had the opportunity to sit on a stage as part of your book release. I’m again reminded of my family friend, Allen Ginsberg, who would recite poetry in such a manner and he would always tell me that, “one day [I] should dedicate my life to writing and in doing so, I would one day have my stage.”
It hasn’t happened yet, but I remain hopeful.
In related news, as you know, Amelia and I own a brownstone in New York City, and they recently passed a law requiring glow-in-the-dark signage to be placed on every floor that states the floor number and the exit floor(s). The signs need to be 2 foot (0.6 meter) squares and the font needs to be large enough to barely squeeze onto the signs. We will be meeting with the tenants in about a week, and I can’t wait to see the looks on their faces. The apartment where I grew up on the down floor occupies two floors plus a basement, so the signs will need to be inside their apartment. Poor people will have a night light that they cannot turn off now.
This leads me to my next point where my late father used to say that god must have liked stupid people as there are so many of them. Although he was abusive and a terrible father to me, perhaps his only redeeming quality was his wisdom. I suppose he was right in a way, considering that we now have to attach signage to everything that any high-functioning person would find blatantly obvious, such as labeling wheeled carts, for example.
Thanks again for a fun post, and please keep in touch. 🙂
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It was such a beautiful stage–it was in the local heritage museum so I was surrounded by antiques which, as you know, made me feel right at home! But glow-in-the-dark signs? That’s just bizarre–is it so rescue workers can find a particular unit in the dark?
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Supposedly, but in my two decades of having a career in Fire/EMS/Rescue, we almost never relied on these signs outside of industrial settings. Having these for a residence that has four apartments doesn’t make much sense.
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Only four?! I thought you were talking about a high rise—talk about overdoing it!
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The veterinary clinic is obviously run by a mad doctor, probably the kind of doctor who offers the real shock therapy to his patients…
“Just strap Fluffy into the chair against the wall there and I’ll have those worms gone in no time Ms. Johnson!” (Evilly rubs hands together as he prepares to throw the switch…..)
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It wouldn’t “shock” me if that was true! So weird! I just looked up their website and they’re actually bragging about their signs: “See what Dr. John comes up with next!” And the example sign they have says “The second mouse gets the cheese.” Ugh!
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Poor Fluffy never knew what hit her. BZZZZ
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The shelf on the cart thing is probably going to haunt me until I experience REM sleep again. First, if there is a need to label the bottom shelf, are the other shelves labeled as well? Because, that need would still exist. Would you need to ever label the middle shelf, because, no matter what, it would . . . never mind. Is it sarcasm? “Susan, or whatever your name is, I told you to put the contaminated jumper cables on the bottom shelf. BOTTOM SHELF! How many times do I need to say this. Put them HERE! (points) THIS is the bottom shelf!” (Gets out the label gun.) Or something along those lines. We’ll never know, though, will we?
Anyway, nice stage setup. Looks like you could do a magic act, or a standup routine.
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It’s the BOTTOM SHELF DAMMIT, SUSAN! And then I waved my magic wand and reappeared on stage😁
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Probably your best exit strategy.
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🤣🤣
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Is the therapy helping? I hope so then that make the quirks at that clinic a bonus to blog about. It really makes you wonder what that vet is thinking – at least it didn’t say cocaine.
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Yes, it helps a bit but I’m finding that the pounding is leaving me bruised for more days than I feel better lately. I’m giving it a break for a few weeks, see if I can heal up a little. But the last ultrasound showed the calcium was significantly reduced so at least there’s that!
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Congratulations on your book debut. Sounds like it was lots of fun.
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Yes, it was a great turnout and a beautiful space!
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Of course people will show up at your book launch events, your writing is amazing Susan…lol. Do you feel better after your electro-what’s it therapy? And I never got why people label the obvious but you know there is a reason or stupid person as to why they did 🙄.
I think weird/funny sign quotes is a “thing” now. You see them everywhere.
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They’re common on church signs around here, trying to get people to attend, but I didn’t think a vet clinic would need to advertise in such a weird way for business!
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I have solved the bottom shelf thing. It is simply the shelf that they put the bottoms on.
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Was your reading recorded?
“Bottom Shelf” :
• Isn’t that the name of your antiques / swap-shop?
• Where the bulk-cereal crowd shops.
• The location of what’s colloquially known as a “tramp stamp”.
• Grundboden: the German bar where the Beatles put in their 10,000 hours.
• The location in the morgue’s freezer where the dismemberments are stored.
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There were a couple of recordings—I’m trying to figure out the best way to share them. And I WISH I worked at a place called The Bottom Shelf—that would be too fun!
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Those are strange signs for a veterinarian’s office. They must be on cocaine or something. I liked your internet finds, Susan, particularly the “Labracadabrador” and “We Like Big Mutts And We Cannot Lie.” Lol. And congrats again on the wonderful read. I’m glad the launch was great fun. 🙂
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Thanks! It was a lot of fun and there was cake! I actually googled the vet clinic and they brag about their signs, encouraging people to see what “Dr. John” is going to say next—unreal!
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Lol. O-kaaay.
And yay for cake!
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I think the answer to the bottom on the shelf is that it means that is the place where you’re meant to put the bottoms.
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I don’t think my bottom will fit! And thanks for the heads up about comments—the new stupid jetpack was throwing some into the trash. I found at least five from friends!
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I thought there was something odd going on over there… well, more than usual.
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And I just found this one in the trash too–what the heck is going on?!
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So awesome and congratulations again!
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Thank you–people were really impressed by your foreword!
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Oh, that’s cool. As long as you were a great success.
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the cart doesn’t inspire much confidence in their health care… you & book reading staging look fab! best of luck!
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Thank you!
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Congratulations on the successful book launch! Did you serve cocaine? JK–but we did see Cocaine Bear in theaters–and it was everything I’d hoped it would be.
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Did you see the cocaine bear on the Oscars last night? Too funny!!
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Never interrupt your enemy when he’s doing a line of cocaine.
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🤣🤣🤣
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Thanks for the funnies! Congratulations on the book launch and…does that shock wave therapy actually work?
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Thanks! Yes, it really does–the calcium deposits in my shoulder are less than half as big as they were before I started!
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It’s great to hear about your book launch and the support you received from attendees!
~ Vika
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Thank you!
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Wow, I had never heard of shock wave therapy before reading this post. It sounds like a pretty intense treatment, but also effective if it can help disintegrate calcium embedded in tendons. I can understand why you have to clarify that it’s not electroshock therapy, as the two sound very different. I wonder if there’s any research out there on the long-term effects of shock wave therapy, or if it’s still a relatively new treatment option. Also, why do they insist on calling you Susan at the physiotherapy clinic? Is that your name or are they just getting it wrong?
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No long term effects and it’s supposed to be completely safe, but I find that my recovery time is getting longer after each treatment, so I think I’m going to stop for a bit. They’re going to miss Susan, no doubt about it!
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That cake and you look great! Congrats! I bought the book and have read about a third of it. Can’t wait to read more. You meet some of the strangest people at work. 😂
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I’m glad you’re enjoying it!
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Me too!
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Congrats on the book launch! I love that sofa, and the cake too!
I’m glad to hear it was a success – and of course it would be. Do you have to do a lot of book-signing appearances now?
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No, only if I want to. Once the weather gets nicer, I’m going to contact a few local bookstores to see if I can do signings there. But I do find them very stressful just standing there in the public eye with people I don’t know walking past me:-)
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